Sellers Deserve Their Time Back

Today, Fonecta and Revial announced a strategic partnership that will reshape the Finnish sales technology landscape.

For decades, Fonecta has done one thing better than anyone else in Finland. It has collected, verified, and maintained up-to-date information about what is happening within Finnish companies. There is a reason why the company is widely regarded as the country's most trusted provider of business information.

Today, we are grateful to announce a partnership that brings this information to where it creates the most value: directly in front of the seller, moments before they meet a customer.

The premise is simple. Fonecta knows what exists in the market. Revial understands what should be done with that information. Separately, both are powerful. Together, they create something greater than the sum of their parts. Every Revial customer gets the right information at exactly the right moment.

For sellers, the impact goes far beyond the efficiency gains enabled by the Fonecta and Revial partnership. In everyday work, sellers typically juggle three to five different systems and spend the majority of their time on everything except the customer.

They report, fill in fields, and search for information. In other words, they spend their time doing work that should belong to machines. Every minute spent on these tasks is time taken away from the one thing no machine can do on their behalf: connecting with another human being.

Our shared hope is that this partnership makes life easier for sellers and allows them to spend more time on the part of work that matters most.

This is about much more than a single feature. When Finnish sales organizations gain access to the most accessible market data and the technology needed to use it effectively within a single platform, the standard of selling across the entire country rises. Better sales create stronger growth, new jobs, and greater competitiveness.

Finally, the part that matters most to me.

Artificial intelligence is not the hero of this story.

The value of technology is measured by only one thing: what it gives back to people. The best AI is the kind you barely notice. It quietly takes care of the work that never belonged to humans in the first place and leaves people with the work that only people can do.

In sales, that means the conversation.

Two people sitting across the table from one another.

That is what we want to protect.

The work has only just begun.

— Jone